Power of 3: Formula for Focus, Clarity & Freedom

The number 3 recurs in most stories, education & communication. Whether it is in the choice of words to create a pleasing sentence or the wider structure beneath a script, the number three is inescapable as a stylistic and structural choice – but why is the triad so universally understandable?

Think about some famous triads in folk tales: three wishes; three witches; three little pigs. In religion: the holy trinity; the 3 kings; heaven, hell & purgatory. In academia: thesis, antithesis, synthesis; introduction, body, conclusion; or logos, pathos & ethos. Here are 3 reasons why the Power of Three, helps us when speaking in public.


Helps Us Focus

Structure imposes order on a mass of information that, left untamed, would become information overload. This excess of data can freeze your mind, tie your tongue, and confuse your listeners. By limiting your speech to 3 main ideas, you can shape the data into a menu that your listeners can easily follow, and digest.


Creates Clarity

Having a logical plan weeds out extraneous emotion. It’s great to let feelings into your communications – but emotion persuades best when contained within a clear framework. Well structured concepts shine with distinction, yet flow naturally from one point to the next, until you reach your well-reasoned conclusion.


Flexible Freedom

Your plan grants you freedom to improvise and to adapt to your audience. By setting 3 main roads to your destination, you are free to make on-the-spot adjustments for your audience’s needs. You can put more emphasis on one road, add a road, make rest-stop or show a buenavista. Importantly, you can then easily get back on track and arrive at your destination.

Here is a trailer of Jeffer exploring the Power of Three with a team of Artful Orators.

Stimulating Ideas & Building Futures